My Mission

That’s why I built Outlaw Words Co. and Outlaw Media.

Because here’s the truth:

If you want to go viral for the sake of being viral, I’m not your person.

But if you want to create a brand that cuts through the noise, one that lasts, one that actually makes people stop, think, and feel — that’s where I come in.

When you build from truth and alignment, virality becomes a byproduct — not the goal. 

This is about sovereignty, strategy, and stories that stick.

Not censorship. Not chasing trends. Not playing small.

I help creators, entrepreneurs, and truth-tellers stop fighting the algorithm and start building impact that compounds.

Pathways in my work.

• Outlaw Words Co. → Consulting + frameworks for brands and entrepreneurs who want strategy to scale without the fluff.

• Outlaw Media → Content systems, masterminds, and community for creators who want to stop chasing views and start building assets.

Both exist to serve one purpose:

To help you create media that lasts longer than the news cycle and fuels movements that actually change things.

Outside of the Outlaw world:

When I’m not writing client copy or help clients scale businesses that leave an impact on the world you’ll find me running a hobby farm and animal sanctuary in Canada—home to heritage breeds and fancy chickens like Silkies and Polish (yes, I’m proudly the crazy chicken lady).

I believe in working hard and training hard, which means you’ll often catch me throwing barbells in CrossFit. Strength is my therapy, discipline is my edge. But balance matters too—so when the weights are racked and the headlines are quiet, I’m probably curled up bingeing the latest Netflix obsession (Dexter and Buffy are forever classics in my queue).

This mix of grit, curiosity, and humour is what fuels my work inside the Comms Room. I live for the puzzle, I thrive in the chaos, and I’ll always find the story behind the spin—whether it’s in pop culture, on the farm, or under a barbell.