AboutĀ me

Hi, I’mĀ Ashley and I have a passion for building strong.ER plant powered perimenopause athletes.

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Hi, I’mĀ Ashley.

Coach. Speaker. Entrepreneur. Competitive Hybrid athlete.

I’m a performance coach,Ā plant-powered athlete, and former mental healthĀ counsellorĀ with one mission:

To help women become stronger after 40—not smaller.

After years of coaching OCR &Ā CrossFit athletesĀ and building a successful fitness business, I stepped away to study burnout, positive psychology, nervous system health, and what truly allows people to thrive.

Now I’m bringing it all together.

I help womenĀ cut through the noiseĀ aroundĀ perimenopause, performance, and longevity with evidence-based coaching that looks at the whole person—not just hormones, workouts, or nutrition in isolation.

Because getting stronger, and reaching competitive goals, isn’t just about lifting heavier.

It’s about building a life you are f*cking obsessed with.

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A few things about me…

🌱 Plant-powered athlete and lifelong believer that performance and compassion can go hand in hand.

šŸ‹ļøĀ Hybrid athlete & coach who still loves chasing new challenges.

šŸ„‘ Over 20 years of professional experience working with women in training & nutrition at large gyms as well as my personal training studio, strong.ER.

🧠 Former mental health counsellor with a passion for positive psychology and sustainable behaviour change.

šŸŽ™ļø Host of STRONG.ER AFTER 40, where we challenge outdated narratives around women’s health and performance.

ā˜• Equal parts science nerd, myth-buster, and believer thatĀ passion belongs in every training plan.

More than credentials.

These certifications aren’t the reason I coach—they’re the result of an ongoing curiosity about what helps women accomplish bold, audacious, goals after 40.

Over the past 17+ years, I’ve invested in learning across psychology, performance, nutrition, nervous system health, behaviour change, and coaching so I can bring the most effective, evidence-informed approach to every client I work with.