Psychology. 

Branding. 

Influence. I Don't Just Study It- I've Lived It 

I became a counsellor. I worked with people to understand their strengths, their behaviours, their struggles. But I also had a side hustle—I built my own fitness brand, and in the process, I accidentally mastered branding and marketing. I studied it, worked with some of the best branding experts in Canada and beyond, and eventually started helping others build personal brands online. Celebrities. Musicians. Entrepreneurs. I helped them understand their strengths, leverage their psychology, and position themselves strategically in their industries.

So no, I’m not a Harvard grad. I didn’t learn branding or journalism in a classroom or by memorizing theories. Like Steve Jobs, I learned by doing—studying, working with thought leaders, and building businesses in the real world, where results matter and mistakes are the best teachers.

But here’s the problem—I was exceptional at branding, but I didn’t enjoy talking about branding. The thing I spent my free time obsessing over? Breaking news. Pop culture scandals. Media manipulation. Watching commentators like Emily D. Baker and Candace Owens, I kept thinking—I want to do that. I have the expertise, the behind-the-scenes experience, the knowledge of influence and strategy. Why am I not talking about it?

I Stopped

Fighting What I Actually

Wanted To Do

At the end of 2024, I finally stopped resisting it. And it took the loss of my husky, Alaska, to push me over the edge. Life’s short. You have to just go for it. So, I did. I launched Ashley Investigates—and it blew up almost immediately. Within weeks, the algorithm (much to my surprise!) placed me alongside people I’ve admired for years. And it clicked—this is what I was meant to do.

Now, I combine my background in psychology, branding, and influence with deep-dive investigations into media manipulation, Hollywood power plays, and cultural influence. I don’t just break down the stories—I expose the real game being played behind the headlines.

Power

Isn't Just For The Elite-

It's For You Too

Understanding power and influence isn’t just for Hollywood—it’s something you can use in your own life. Whether you’re an entrepreneur, a public figure, or someone who wants to understand how to position themselves effectively, I offer consulting services using BG5 (the business side of Human Design), branding strategy, and Psychology to help you understand your unique roadmap for power and influence—ethically and sustainably.

OUTSIDE OF BUSINESS

When I'm not covering breaking pop culture stories or working with clients you can find me:

 • Running my hobby farm & farm animal sanctuary in Canada with my husband and our two dogs, Julia and Tundra (sadly we lost my best friend, Alaska, in early 2025).

 • Hanging out with my heritage and ‘fancy’ chickens.

 • Binging the latest Netflix series, and anxiously awaiting the rumoured revival of Buffy with SMG! (I'm not a reality show girl... give me Dexter, House, Buffy, & those genres all day!)