The New Era of Success is Regulated
You’ve already built success. My work helps you finally feel it.
Most entrepreneurs don’t need another tactic — they need a business that matches who they are, how they think, and the impact they’re here to make.
I help you get there with clarity, strategy, and the truth about what actually works for you.
Your Nervous System Is Your Real Operating System
Burnout, overthinking, procrastination, and self-sabotage aren’t mindset problems — they’re regulation problems.
When your body is overwhelmed, your brain can’t create clarity, purpose, or aligned action.
I help you rebuild your foundation so you can lead your life from calm, not chaos. Personal branding isn't just what you do, but who you be.
Success Shouldn’t Require Self-Abandonment
You don’t have to squeeze yourself into a business model that drains you. When you understand how you operate your messaging becomes clear, your positioning sharp, and people instantly understand what you do. Not because you’re doing more, but because you’re doing what actually works for you.
A Regulated Business Is a Scalable Business
Burnout isn’t a badge of honour — it’s a bottleneck. When the way you work matches your natural strengths and capacity, you make better decisions, communicate with confidence, and grow without grinding yourself into the ground.
BG5 doesn't just help you understand your business strengths on a deeper level but yourself on a deeper level as well so that you can create a life, and brand, by design.
BG5: A New Approach toThriving in life and business
Most of the entrepreneurs I work with aren’t starting from zero — they’ve built real success. They’ve hit revenue milestones, created demand, and proven their expertise. But somewhere along the way, the business stopped feeling like theirs. The strategy that once worked now feels heavy. The message doesn’t land the way it used to. The brand feels too small for the person they’ve become.
They don’t need another trend, another niche exercise, or another “5-step blueprint.”
They need clarity — on what they’re actually great at, how they make decisions, and how they want to show up in their work. They need strategy that honours their strengths instead of fighting them. And they need a business model that’s sustainable enough to scale without burning them out.
That’s where I come in.
I teach people how to live, work, and lead from their regulated, aligned, fully expressed self.
Since my studies in University, focused on risk v resilience, I have been obsessed with one question:
Why do brilliant, driven, high-capacity people keep burning out?
I’ve coached executives, entrepreneurs, public figures, and everyday high-achievers through cycles of growth, collapse, reinvention, and breakthrough — and the answer is always the same:
We try to build a life from the mind up instead of the inside out.
Most people are running million-dollar dreams on a dysregulated operating system — and calling it ambition.
Most “self-help” teaches you to push harder, visualize more, or think your way out of patterns your body is still trapped in.
That’s where my work begins.
I’m not here to mold you into a persona, force you into a niche that doesn’t fit, or hand you a cookie-cutter plan. My work is built on understanding how you think, how you make decisions, and what you’re genuinely exceptional at — then building strategy around that.
I combine BG5, brand psychology, and my THRIVES model to help you see what actually moves the needle for you. Not for the algorithm. Not for your competitors. For you.
I’m also one of the few people in this space who works at the intersection of high performance, nervous system sustainability, and entrepreneurial clarity. That means you’re not just getting a better brand — you’re getting a business you can actually live in.
It's time to end the cycle of:
Achieve → Burn out → Recover → Repeat.
I teach you how to lead, work, love, and succeed from the most regulated, honest, grounded version of yourself — the version you know you’re meant to be.
Because the truth is simple:
Thriving isn’t an accident — it’s an intentional strategy from the inside out.
The Way I Coach
If you work with me, expect honesty.
I’m not here to sugarcoat your patterns — I’m here to help you see them clearly and then change them.
My clients often say it feels like I’m reading their mind — that I’m the first person who’s ever truly “got” them. They’re shocked at how quickly things shift because no other approach has ever created lasting change for them… until now.
That’s because I don’t hand out cookie-cutter hacks. I help you uncover the real mechanics behind your behaviour — through your Human Design, your nervous system, and your lived reality. Then we rebuild from truth.
Some fun facts about me!
Outside of coaching, I run a farm animal sanctuary for horses, goats, sheep, & more!
I love strong coffee, CrossFit, and picking up random hobbies that I forget about as fast as I picked them up.
I believe happiness isn’t something you chase—it’s something you design.
TESTIMONIALS.
Let Others Inspire You.
"This pure Generator just gets me going! Ashley knows how to light my fire. I have never been so fulfilled, so happy, so in my element, so creative, so lit up. I can't remember the last time I made this much money. The formula is not what they say it is. You have your own unique formula & no one has brought this out more in me than Ashley. You need to get inside her programs. Trust me!
She is one of the only people that I will continue to work with. She finds out about YOU & what YOU want & how YOU operate. She doesn't fit you into a box, she doesn't tell you what to do based on some ridiculous formula. She guides you back to you. Never have I felt more free, never have I felt more alive never have I felt so fulfilled AND on mission with my purpose.
A lot of people struggle with this for so long, I did as well. Ashley is your girl for all things business.
My life has transformed because of Ashley. I get moved to tears when I think about her because she cares about me & there are so many people in this journey who didn't. They just saw me as a dollar sign & cared about my money, they just told me to do things that weren't right for me- Not Ashley.
Ashley has a heart of gold & I am just so honoured to be in her world."
Ashley Vincent, Ashley Light Media
"If you’re a high level entrepreneur or business looking for the best support to help you optimize your team and scale your opportunity for profits - Ashley is your only choice.
She is leading the way when it comes to advanced, integrity based human design training and consultancy and is paving the way for so many business owners, professionals, and athletes to succeed.
As a Positive Psychologist and CEO of a multi million dollar online training company myself, with a 30+ person staff, and a close knit and highly curated leadership team I am committed to creating high performance and not just optimizing, but weaponizing our human capital so we can scale our company faster and help more people in the world.
That’s why I hired Ash to support our team to gain clarity around our best styles of leading, communicating, and working together so we can leverage her expert knowledge and support to help us grow.
Whether you are an individual or a team you’re getting left behind if you don’t do this work.
Thinking about taking a course, hiring her as a coach or bringing her in to work closely with your team like I did? Do it - your people, profits, and purpose will thank you for it.”
Niyc Pidgeon, Founder of Unstoppable Success, Creator of The Positive Psychology Coach Academy Certification, Award Winning Positive Psychologist, & Hay House Author.
Reclaim Your Energy, Focus, and Freedom—Join The Radical Happiness Movement.
Let’s challenge the rules, rewrite the story, and break free together.
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