Brand Sphere in Gene Keys & Building a Business

When I first started in business I heard so much about branding this & branding that….

Essentially:

Get a proper photoshoot.

Pick brand colours.

Get beautiful images for programs.  

In fact, I sat across from a marketing expert who listed ALL the reasons why my “brand” didn’t work; I had NO consistent brand colours, no theme that was consistent, fronts didn’t match, etc, & this person “couldn’t explain why I had been so successful so fast in business”...

But this person KNEW I had to clean it up if I wanted to scale my business (Funny enough my business has only GROWN rapidly since that consult and I decided not to move forward with any of the suggestions).

And while none of traditional branding is inherently wrong I am naturally a bit rough around the edges & it just isn’t my VIBE to be polished or even overly “put together”.  

I am that person who dresses nice just to spill spaghetti sauce on my beautiful white shirt or clumsily knocks over the statement piece vase.  

I am DEFINITELY the person that would do a branding photoshoot & be over the them within 4 days.

It isn’t me.  

And every time I have tried to do business any way other than 100% unfiltered ME, shit hits the fan (not in a good way!).

The reality is half the time you don’t even know what colour or length of hair I am going to show up with.

Yet it works because I have realized & leveraged one simple fact: THE BRAND IS ME.

Why so many people are struggling with the NEXT level is they are allowing branding to be something outside of themselves- when it is truly the essence of your consciousness meeting the outside world. 

Richard Rudd: “Your Brand is about how you project your inner essence out into the world. To truly prosper – that is to be recognised, appreciated and received fully by others – depends upon how honestly and clearly you communicate with others”....

And no, he nor I, mean through perfected copy.

It is truly simply allowing the message to be the message.

In this sense, your ‘branding’ is about refining the style of your communication so that it suits your inner being, rather than trying to fit into a predefined strategic pattern or expectation.  Your Brand is the style and frequency of your outward expression…

It comes across in the clothes you wear, the way you talk, and the language you use.

This can be a great discovery for you – it is the ability to be natural and unselfconscious with others…

To allow your particular brand of crazy to flow and SHOW.

This and SO much more is what we are diving into in Executive Magick: Gene Keys Branding Workshop. 

I have EXTRA bonuses up my sleeve but they are not on the sales page (You always receive extra with me!).

One of the most popular things I have EVER taught, which shook people down to their core & changed everything for them in business,  is that YOU are the niche….

And this is the first time I have taught it from the lens of Gene Keys!

If you are called, I would be honoured to guide you through unlocking YOUR particular brand of crazy!

If you are willing, this is a whole new way of looking at a “brand”!

Link is in bio!

x

ashley