Brands innovate.  Commit to innovating in 2023.

Now I am known as the rough around the edges, say it like I see it, go to Human Design Business Expert yet no one taught me how to build a BRAND. It was brick by brick putting the pieces together, amplifying who I was, & refining my process.

In fact, in the beginning I rejected the idea of niche or branding because I had a belief that it limited me.  

When I looked back I realized that what allowed me to grow at the rate I did, and create wildfire-like referrals with ORGANIC growth, was the brand I had built.  So I reverse engineered it to help my clients close the gap MUCH faster than I ever did & take on the tools to amplify who they be to create diamond sharp clarity in their messaging.

⚡️IMPORTANT: Building a BRAND allows you to not just gain momentum but SUSTAIN momentum as the brand itself carries the message even when you aren’t physically present.  The BRAND itself creates omnipresence. ⚡️

What I witness happening in the spiritual/ coaching space is people are going WIDE.  They are trying to make all the pieces of them, everything they learned, everything they love part of their business.  This creates one thing:

❌ Businesses inside of your business which PREVENTS flow & momentum (and increases your work dramatically).

In 2023 I challenge you to:

❤️‍🔥Create more CLARITY in your innovation.  Too many people are going wide, vague, & fluffy.  Clarity over clever is critical.

Remember this: Confused people do NOT buy, and likely their attention isn’t even grabbed to know why you are relevant in the first place. 🤷‍♀️

❤️‍🔥Sharpen the clarity in your business.  This is different from the clarity around your innovations & offers.

A sign of someone that is building something sustainable & scalable is refinement.  Like the Jaguar powerfully intentional, impactful, & refined.

Be in it for the long haul & act like it NOW!

Think like a CEO.

P.S- This was inspired by a bonus prompt I dropped in the Your Unfair Advantage Telegram group.  We are going deep into all things BRAND & purpose to create crystal sharp clarity in who you BE so that you can cut through the noise & right to the heart of your ideal clients.

This is the last program I have planned to launch for some time.  January & February are focused on building out the strategy portal EVEN FURTHER for ICONIC, my 6 month high level kick ass & take names mastermind.  There is space now & price goes up January 1st! 💥