Copy That Converts

“My message is too far ahead so people don’t get it”

“My message is landing with the wrong people”

The best messaging related advice you will ever receive is:

Clarity over clever. Every single time. 

I hope to God your messaging is ahead of its time, otherwise you are not innovating, you are following. Yet there is always a way to anchor it into the now to show the journey (and therefore transformation) you take your clients on.

It is your responsibility, even as a spiritual entrepreneur to ensure your message, copy, & marketing is diamond sharp cutting straight to the heart of who it is meant for.  

Vague, broad, or mystical language can land with people that know you YET this is where a lot of spiritual entrepreneurs have a gap in their business:

When they run through their warm market they have no new hot leads & it takes time to build relevancy & community (intimacy) because people simply aren’t clear on how you help them & why YOU are the person for them. 

This then leads to the launch hamster wheel churning out more & more for the current audience because the messaging isn’t working for people that are new. (Or the opposite end of the spectrum attempting to double down on strategy & the “right steps” when the message itself is the problem).

So your mystical content or vague message may inspire but it doesn’t convert… Maybe it even turns someone on then sends them to someone else 🙅‍♀️

In a busy news feed, especially when in a growth phase in your business, you want to STOP THE SCROLL.  

And to do this you YOU MUST BE RELEVANT TO YOUR AUDIENCE…. More specifically to those you want to be relevant to.

Ready to get clear & provide diamond sharp content?

➡️ What is your unfair advantage that NO ONE ELSE HAS? (This is one of the pillars of what I teach & often the one thing people have the hardest time figuring out).

➡️What is the movement you are creating that people can say yes to?

➡️What are 3-5 ways your movement & unfair advantage help to transform the lives of your community & clients?

➡️ Be SPECIFIC.  “Raise the collective consciousness” is not specific & tells me absolutely nothing about what you do, so unless you are a wildly successful established brand it won’t do much for you.  “I care, I am heart led, I know Human Design” ❌ (buzzer sound) Not unfair advantages.  Scroll for 30 seconds & about 1 million other people are claiming the same thing.

Develop the muscle of getting clear & grounded in what you do. 

Desire to go deeper?

💰I have 2 spaces in my ICONIC mastermind.  This is for the black sheep, the rebels, those who are ready to take ACTION on the movements they are creating.  This is a 6 month commitment for those brave enough to dream big AND take action on it!

💰YOUR UNFAIR ADVANTAGE Workshop is for sale right now for only $122.  Last night I was up at midnight with the evolution this training is taking.  The updated sales page will be available later today, but I will say if you have been on the fence JUMP because this is going from a workshop to a mini course that will be 7 days of trainings (2 live trainings & a live Q & A, 5 pre-recorded trainings).   Those that got in at the workshop price got a WICKED deal.

Now is the time. If you know you know.   Trust your inner authority.

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