Importance of a Brand Inventory
May 23, 2023
Have you felt like 2023 has been shaking the very core of your business?
This has been a theme not just with myself & clients but with many in my network from those just starting out to multiple 7 figures a year.
You. Are. Not. Alone.
The truth?
A brand inventory is important, not as a one & done but something you continually come back to…
And often (maybe you can relate!) it is put off too long & is only looked at when issues come up.
When I hit this space in my own business there are some questions that I reflect on that are important for us ALL to reflect on regularly (not just when things start going sideways!).
Check them out below ⬇️
Who is ending up in my world?
Are they converting OR are they saying how inspirational my content is & buying from someone else? Why/ why not?
Is the audience currently being attracted to my offers QUALIFIED? There is a big difference between qualified & converting. This is very important!!
Are my clients getting the transformation my business is positioned to provide?
Am I being consistent or shitting the bed?
Does my marketing reflect my best work? (aka are you a wizard behind the scenes or in private but play small in your marketing?)
Sometimes questions like this are confronting but they ALWAYS bring clarity on the next steps!
I would love to hear what comes through AND if you are ready to begin nailing your copy, leveraging your Human Design, check out You Are The Brand: Copy That Sells (By Design)...
And remember:
It isn’t just about selling but selling to the RIGHT people that matters!
See you on the inside, legend,
ABE