Fuck the niche is killing peoples brands.

Yep, I said it.  Even those marketing the rebel without a cause, fuck the niche, I do things my way, black sheep, never hold me down, 

Have a niche! THAT is their niche!  Back in the day when I was of the mindset of “screw the niche” I entered circles that marketed screw the niche.  

It didn’t dawn on me until I was IN them that it was the most niched niche ever.  Everyone was LIKE me.

We were all on similar movements to disrupt the system & create a revolution…

In our own way.

So we were hiring someone that had a very clear movement they were creating, a very specific niche, then getting lost ourselves in the “fuck the niche” mentality ourselves.

The key here: The mentor/ coach we hired CREATED A MOVEMENT in their marketing.

The majority of ya’ll in screw the niche mentality are either too mysterious or too all over the place that no one has any idea of the movement they belong to by saying YES to you.

So sure, you may inspire but you aren’t getting people to say yes to YOU.

I have noticed we are putting mystery & broadness on a pedestal.  And it often is because we see big brands, ESTABLISHED brands, with an army of affiliates, doing it.  And yes, at a certain point in your business that can certainly be your brand.

However, when you building your brand clarity is key, especially in the beginning.  People need to know what MOVEMENT they are joining by saying yes to you.

And it isn’t about niching YOU, you are the niche, it is about avoiding being distracted by your openness & staying true to what moves your business, and the movement you are creating, forward.

Manifestors have a lot to say, they have a motor to their throat. Not everything you have to say is for your business.  You just confuse people & impact people, in a negative way, when things are all over the place.

Generators can respond to a LOT in a day, I mean you are responding every moment of every day, not everything you respond to is for your business or to create a course off of.

Projectors, not everything you enjoy or are good at is required to be a part of your business.  Stick to your mastery & bring us on the journey of how YOUR mastery changes our lives.

Reflectors, you will be sampling everyones auras.  Not everything you sample is something you need to speak on.  Not everything you observe is something you are meant to bring to business. 

AND there is a disservice to our community when you miss the foundational steps in your business or when you get distracted by your openness.

If you are looking to create a movement, a legacy, impact that will change peoples lives, including your bank account:

Build a movement that people feel like they belong to.  

And ask yourself: If someone landed on your page today would they know the movement they are joining by being in my world?

Confused people don’t buy, or at best see you as inspirational then buy from someone else, joining someone else's movement.

Give yourself permission to be clear with your community & build the foundation for what creates a sustainable business over time.

Bring people into the journey, build relatiash

onships with them, & show them how YOU have creative solutions that no one else has to solve their problems.

Make it EASY for people to say yes to you.  Make it EASY for people to choose you. Make it EASY for people to know what type of movement they are joining by saying yes to you.

Draw your line in the sand & STOP negotiating with your not self.  Stop allowing yourself to get distracted & off track.

It is EASIER to get distracted & create murky messaging & marketing than it is to stay laser focused on the brand you are building & the movement you are blazing a trail within.

Continuously be RELEVANT  to your community, build intimacy with them, & be IN the creative solution for their problems.

And often, going broad, being too mysterious, refusing to provide clarity is a form of self-sabotage.

The lack of clarity allows you to hide behind a jack of all trades umbrella just in case going all in & being fully devoted to the movement you are creating “fails” or triggers people, for example.

So contemplation points are:

Where I am hiding behind the lack of clarity?

Where am I hiding behind my DESIGN to prevent myself from showing up fully? ( I cannot STAND using Human Design or Gene Keys as an excuse or eternal hell loop of “I need more information on my design before I can take action now”... Bullshit.)

Where am I too mysterious or too broad, leaving people confused or maybe at best inspired.

A lot of entrepreneurs trying to skip steps without this foundation.  Skipping steps leave you with a house of cards that a strong breeze can tumble over.  It also leaves money on the table when people have no idea what you actually do or the movement you are creating.

Desiring to create brand clarity for bigger impact & income!?  I welcome you into ICONIC…My truly Iconic mastermind which has created everything  from clients first 10k month to 6 figure month.  We begin November 1st.  Also, for the first time ever gain 1:1 support through Slack while in the mastermind!

No more hiding.  Decide now is your time.

X

PS- It also isn’t too late to join us in Ignited where THIS is exactly what we are diving into!  Crystal clear clarity in your next launch to create an immediate cash injection, from soul!  Come play & gain clarity on the movement you are creating!  Only $211 with Telegram support from me to shift, transmute, & kick to the curb anything that is holding you back from your ultimate vision & impact.

P.P.S- A podcast episode will be dropping today on this topic.  It is part of the day 4 pre-work for IGNITED, so you get a sneak peek into what the PRE WORK is about in IGNITED!