Why Your Content Isn't Converting
Dec 21, 2022
INNOVATORS BLAZE THE TRAILS.
Ra Uru Hu said: “You either adapt or die on the material plane”. And it’s true. Look at the industries that were once at the forefront of innovation who faded away…
Blockbuster
Kodak cameras
Blackberry
I would even argue Netflix is feeling the impact of having innovated then stopped.
In fact, did you know (gather around for story time!): A Kodak engineer invented digital cameras in 1975 yet Kodak rejected the idea!!!!! After having 80% of the market shares in the US & 50% globally they filed bankruptcy in 2012.
Building a brand & a legacy is more than downloading a program, posting a graphic, & hoping people buy.
True leaders who stay ahead of the game & continue to grow in impact & income are AHEAD of the game. They are innovating before the rest. They are trailblazing. They are hungry for more, hungry for creating something out of nothing, & hungry to solve peoples problems.
I hate to say it, but you will not be able to sustain long term growth without it!
THIS & more is what we dug into on the ICONIC mastermind workshop today, which was an EPIC way for everyone to refine their offers & amplify impact (and income!) in launches!
Back to content. Why isn’t your content converting?
You are not listening to your audience & meeting them where they are at. Now, this doesn’t mean regurgitate something back to them, it means listening & LEADING. An ebb & flow between the two. Listening & INNOVATING.
Rather than deciding what people should want & attempting to force feed them a solution.
Henry Rod said: “If I asked people what they wanted, they would have said a faster horse”. He heard what people wanted: To go faster between point A & point B. He then innovated a car for that.
So shifts to make today:
- Pay attention to your community & what they say, what they engage with, words they use, etc.
- See their problem, innovate a solution.
- Notice the gap in your business/ audience. If the “right” people aren’t in front of you throwing more content & programs at them won’t do shit.
And most importantly, like I always say:
Think like a CEO!
I hope this was helpful in shifting your perspective on content in your soul aligned business!
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