You are the Niche

You are always going to be the niche, therefore you don’t need to change who you are, you need to become more of who you are.

Being diamond sharp on who you are speaking to not only allows business to FLOW but it also allows you to become the #1 brand in your space as well as charge premium pricing.  

This doesn’t have to be about having the perfect logo, in fact my rough around the edges, maverick, outlaw self has created a brand around rebelling in regards to the typical branding.  THAT became my brand.  My VOICE became my brand. I created a space for the black sheep that didn’t feel like they fit in at the polished luxury tables.

And every time I stray from this (as I did earlier this year) business becomes harder & the wheels start falling off.

I was reflecting today on brands I buy from, since our own purchasing behaviours tend to shine a light on our own underlying brand archetype.  I buy from the revolutionaries, the rebels, the “outlaws” in their niche.  Even outside of coaching my two main brands I purchase from are called “Rogue” & “No Bull”. In fact, I just spent $610 shipping equipment from Rogue, when I could have purchased locally, yet I have massive brand loyalty to them & what they are a stand for.

My first Crossfit coach was under the name “Outlaw”, & my current “Invictus”.  All brands about owning your individuality, being yourself, & rebelling against the system in a way.

A brand is about creating a movement that people get behind; again, not necessarily nice graphics (although it can be that too).

When we start with YOU being the niche we can easily create a brand around that, and it doesn’t have to be as complicated as you think.  In fact, my approach cuts through the BS & the endless attempting to come up with an imaginary person & brings us to the heart of the matter….

Who do YOU really want to speak to & who do you NATURALLY speak to when you are yourself?

Then, just like how you are a bit turned up in volume when you are out with your girlfriends, excitedly sharing about the new thing you have on the go, we turn up the volume on your brand.

The FIRST TIME I have ever taught this will be in The Sacral Yes.  This isn’t just about beautiful graphics, although I will help you collect all the information you need to hand off to a designer if you wish, this is about creating a MOVEMENT for people to get behind.  We will also tie branding into your personal Human Design.

The Sacal Yes (only for Generators & MGS)  is unlike anything I have created before and I am SO excited to get started!

Enrolment is open now.  We begin July 25th.

I hope to see you there!

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