I believe there is such a strong opposition to “Niche” in spiritual circles because people have been taught to do it backwards.

“Niche” is essentially your fractals.  Sending a resonance through your fractal line & speaking directly to those you are meant to serve.

In Human Design we see it quite clearly, who you are meant to work with.  We attract those that activate us.  You are literally NOT designed to work with everyone.  In fact, when you begin speaking out of integrity with your inner truth you may end up attracting a lot of people that compromise your chart, and you theirs (Compromise in Human Design is not ideal as it doesn’t mean finding a middle ground).  

In Gene Keys Richard Rudd speaks about every brand having a certain resonance with a specific lineage of people, and your brand is about reaching those people. 

Therefore, we were created for a niche.  So, why does it always feel so difficult to create?

I feel this is because we are often starting with the mind, creating someone we think we should, need to, have to.  Ticking the boxes & filling in the spaces rather than allowing our soul to lead.  We are not taught to allow our authentic voice & message to shine, instead we try to fit our message into what we think this random person wants us to be.

One of my most popular trainings has been “You Are The Niche”, and I am so excited to turn the volume up on this training bringing it to you through the lens of Gene Keys, in particular the Brand sphere.  However, let me be clear: Executive Magick isn’t just a Gene Keys workshop.  It isn’t just the esoteric contemplation of your Gene Keys.  I am providing practical solutions & we are getting shit done in our time together.

Your Life's Work/Brand in Gene Keys:

This aspect of your Profile and its relevant Gene Key highlights the ideal arena of your external work in the world. This is the role that most suits your creative expression and that allows you the full freedom to be yourself without compromise.

We start WITH your creative expression, working from the inside out, THEN applying practical solutions.  Energy first, strategy second.

This is the same work I constantly do to refine my message, align with who I am meant to speak to, and scale a brand with a lot less “work” than the majority.  It is this exact work & refinement which allows my brand to grow, and new sales to come in, even in months where I barely show up (Hello, April!).

Business gets to flow, this doesn't mean it is always easy. Moving out of self censorship (the not self) is not comfortable. You are going to have to take risks. You will have to risk your interpersonal relationships changing. You are going to have to risk some current clients not resonating with your new direction. You have to risk shaking up the perception people have of you.

You must be willing to confidently step into the void, and potentially allow everything you knew to be “true” disintegrate around you, without grasping, fighting, and controlling through the mind.  In fact, very often what you may find to be true is you need space, time to walk in the void, without creating, so that you can get back in touch with your truth, disconnected from the noise.

Not many people are willing to step into these risks to have all the desires of their heart & live authentically.  Most would rather grasp & fight for what they currently know than surrender into what is meant to be.  And we all have that choice.  One is not bad and one good.  The difference is how life and business gets to flow for you, or against you.

I don’t believe my work is for everyone, and as each day passes it is for less & less.  Yet for those willing to surrender, willing to let go of control, and live the most authentic expression of their truth, disconnected from the agendas of the not self… This is it.

If you are called to begin exploring, or refining, this area I welcome you to join us in Executive Magick.  The workshop happens on May 10th with access to the replay if you are not able to join us.

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